About Us

Meet the Maker


Hi, I’m Tracie — designer, baker, and owner of Tracie’s Custom Crafts. I create all of my cookie cutters and stamps from scratch in my Wisconsin studio, where creativity, chaos, and dog hair are all part of the process. I love helping bakers bring their ideas to life with crisp, clean impressions and unique designs you won’t find anywhere else. Every order supports my small business — and keeps my three‑dog “management team” convinced they run the place.

Shop Management Team

Powered by chaos, fur, and snacks.

  • Lucy - Senior Manager/Chief Executive Snacker (CES)


    Lucy is our calm, wise Lab who quietly runs the entire operation. She’s sweet, steady, and gentle… but when she speaks, the huskies listen. She oversees studio peace, snack distribution, and keeps everyone in line with her “mom voice.”

  • Apollo - Assistant Manager/Chief Howling Officer (CHO)


    Apollo is beautiful — and he absolutely knows it. He’s talkative, expressive, and throws full‑blown fits if his routine gets disrupted. He supervises print jobs, loudly announces his opinions, and ensures the studio maintains a high level of drama at all times.

  • Aspen - Junior Manager/Chaos Coordinator & Quality Control


    Aspen, Apollo’s daughter, is our youngest gal and the sweetest little firecracker. She’s lightning fast, sharp, talkative, and full of sass. She inspects every box with intense enthusiasm, zooms through the studio at top speed, and keeps morale high with her playful chaos.